Orchard Road Business Association (ORBA) was formed in 1998 under the auspices of the Singapore Tourism Board (STB). Since inception, ORBA has dedicated itself to enhancing the street’s position as one of the world’s premier shopping and lifestyle destinations. The interests and welfare of businesses along Orchard Road is paramount to ORBA.Membership in ORBA is open to Orchard Road stakeholders, as well as non-stakeholders who have an affiliation to lifestyle businesses along Orchard Road.ORBA initiates change with the aim to continually excite people and keep them coming back to the great street we believe Orchard Road to be.ORBA also acts as the Place Manager of Orchard Road, assisting in its development, activities and other public issues. The Association represents members and through close collaboration with different stakeholders and authorities, addresses and resolves issues that affect the precinct.